EAC Animal Care | Introduce a foreign brand to Hong Kong through social media and promotional materials
ROLE
SERVICE
TOOLS
Overview: Launch a foreign brand in Hong Kong
EAC Animal Care is a pet supplement company originally based in Australia which recently expanded their businesses to Hong Kong. To promote their products and enhance their brand awareness in Hong Kong, I was hired as a social media specialist and graphic design to provide insights on social media strategies and design promotional materials.
Objective: Build the brand awareness
I was hired to enhance the exposure in Hong Kong, physically and virtually, with social media and graphic design
My Approach
- Understand and empathises: Understand the advantage and values of the product and business
- Logo creation: Design a distinctive Chinese logo that encapsulates the essence of the brand
- Social media content creation: Strategize and develop social media content that highlight their trustworthiness
- Graphic design: Provide ongoing design support for physical events, ensuring a consistent and captivating visual representation
Impact
Each instagram post achieved, on average, a 30% higher reach compared to the preceding publications.
HIGHLIGHT OF MY WORK
1. Social media content creation
Content type: Share product information to launch the brand in Hong Kong
Inspired by successful brands and acknowledging that the brand does not have huge familiarity here, I put the focus on direct product information sharing to enhance accessibility and engagement. It also aligned with the growing trend of users seeking product information on Instagram
Graphic presentation: Highlighting the brand's competitive advantage with colour
EAC Animal Care stands out with a unique advantage—offering a diverse range of products catering to dogs, cats, and horses, a rarity among other brands. Each product series is distinguished by its own special color, contributing to a visually distinct identity for the brand. Leveraging the power of color, I strategically use distinct hues to create a cohesive and recognizable visual identity for each series. The utilization of specific colors is not just aesthetic; it's a deliberate approach to ensure easy recognition of each product line, setting EAC Animal Care apart in the market.
Instagram content writing: One-liner and show authority
- Use of one-liner: In each piece of content, I meticulously highlighted the product benefits in a manner that resonated with the audience. Every post featured a thoughtfully crafted tagline, focusing on the key benefits of the product, its ability to address pet-related issues, and bring happiness to our target audience. For example, “貓貓每天便便不便秘 (Daily delight, the cat's routine is bright, no constipation in sight)
- Show its authority: To enhance the client's credibility, I fortified the brand's authority by not only articulating product benefits but also incorporating authentic data and testimonials. This strategic approach is particularly crucial for gaining trust as a new brand in Hong Kong.
2. Printed design for physical events
