Angela Chan's personal logo

See the pattern.
Shape the strategy.
Build the creative.

VIEW MY WORK

What I do best

What I Do Best
01

Identify the pattern behind data

Spot patterns in customer behaviour and performance data that reveal where growth is being won or lost.

02

Turn data insight into creative

Translate those findings into messaging, campaigns, journeys, and experiments that move the business forward.

Selected work

Customer Marketing

From a Manual Cross-Sell Win to an Automated Lifecycle Growth Engine

I found the growth opportunities hidden across customer behaviour and campaign performance, then built a lifecycle system that generated recurring revenue and removed repetitive work.

Healthcare Technology Company  |  Lifecycle Strategy  |  CRM Automation  | Segmentation  |  Offer Optimization
Hundreds of
customer upgrades
Meaningful
recurring-revenue growth
Automated
lifecycle scale
Recurring manual
work removed
TURNING
CUSTOMER INSIGHTS
INTO LASTING
GROWTH
View case study→

ECM Chinese Medicine Clinic｜Strategise content to explain difficult medical concept

Website optimization
Website content creation
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The instant feedback system of Yonderful which is a web app I designed for yoga beginners

Yonderful | Develop a brand and web app from scratch

Web Design
Product Design
Brand Strategy
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The instant feedback system of Yonderful which is a web app I designed for yoga beginners
The banner I designed showcasing the brand reputation of EAC Animal Care

EAC Animal Care | Introduce a foreign brand to Hong Kong through social media and promotional materials

Social Media Content Creation
Graphic Design
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Tool

Figma iconWebflow logoWebflow logoWix logoAdobe Photoshop logoAdobe InDesign LogoAdobe Illustrator logo

Work with me

Angela Chan