Angela Chan | Full-Funnel Growth & Lifecycle Marketer

What I do best

What I Do Best

Identify the pattern behind data

Spot patterns in customer behaviour and performance data that reveal where growth is being won or lost.

Turn data insight into creative

Translate those findings into messaging, campaigns, journeys, and experiments that move the business forward.

Selected work

Customer Marketing

From a Manual Cross-Sell Win to an Automated Lifecycle Growth Engine

I found the growth opportunities hidden across customer behaviour and campaign performance, then built a lifecycle system that generated recurring revenue and removed repetitive work.

Healthcare Technology Company | Lifecycle Strategy · CRM Automation · Segmentation · Offer Optimization

Hundreds of
customer upgrades

Meaningful
recurring-revenue growth

Automated
lifecycle scale

Recurring manual
work removed

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INBOUND GROWTH SYSTEM

Building an Organic Inbound Engine from a Limited Digital Presence

I identified search behaviour and website trust as the highest-leverage growth opportunities, then rebuilt the digital journey into a consistent source of qualified inbound demand.

AI education company | Website strategy · SEO · Content · Conversion · CRM

Monthly users grew from double digits to the thousands

Consistent weekly qualified demand

Multi-format content engine

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