Yonderful is an online yoga learning app which helps online yoga beginners experiencing uncertainty in approaching yoga with personalised, easy-to-follow yoga tutorials and expert guidance to achieve their yoga learning goals.
At its core, Yonderful is built on a fundamental positioning: Clear the uncertainty; Master with guidance.
As the founder of this business concept and product, I took on various responsibilities:
Based on the research, the identified problem is that online yoga learning for beginners lacks sufficient guidance on correct posture techniques. Despite the abundance of available yoga resources, beginners often struggle to perform yoga postures in the correct form. This deficiency not only hinders their ability to learn yoga accurately but also demotivates them from continuing their yoga journey.
Therefore, the product is crafted to assist online yoga beginners by providing them with both knowledge of yoga and the confidence they need.
After research and customer analysis, I built the key message of the brand as "Clear the uncertainty; Master with guidance" to confine the experience the brand and the web app should give users.
I want users to feel empowered to achieve their yoga learning goals with reduced uncertainty in every Yonderful's touch points, from the the marketing materials to the learning web platform.
Why this key message?
If you are interested in the effort I took to analyses the users and build the brand message, please review the tabs below.
I found my posture wrong until a friend told me.
I just mimicked what the instructor did. I don't know if it is wrong.
I can't follow the video thoroughly. I really need clear voice guidance
From the word cloud generated from the top 50 threads in r/yoga on Reddit, “yoga” and “beginners” show up most often, followed by “help”, “advice”, “recommendation”, and “fear” (generated as at 11:34 am Jul 30, 2023)
With the key message developed, I translated the insight to the creation of product features and the design of the web app.
Unlike other yoga platforms, users don't simply choose yoga videos and start following along. They will experience our key features step-by-step following the ideal user flow to obtain a guided journey.
What do the users experience on Yonderful?
Yonderful understands the unique needs of each user by conducting an onboarding assessment that delves into their yoga experience, flexibility level, and injury status.
Navigating a complete yoga flow can be daunting for beginners, with its array of intricate postures. Yonderful offers an alternative approach, allowing users to first master individual postures before progressing to full routines.
Clear, step-by-step instructions guide users through achieving correct alignment. Dos and don'ts further enhance the guidance, instilling confidence and certainty.
Through computer vision, users' movements are meticulously tracked and analyzed in real-time. This data fuels instant and personalized feedback with both audio and visual elements, ensuring users maintain optimal form and alignment throughout their workout.
Through Yonderful's recording function, users can capture their practice sessions and share them with experienced instructors. Furthermore, Yonderful facilitates virtual meetings
As the key message was "Clear the uncertainty; Master with guidance", I wanted the content on the website make users believe that they can master yoga. Simultaneously, I wanted to prompt users in signing up.
Some content tactics employed are namely
View how I designed the homepage to boost users' confidence and prompt users to join
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