Sharing thoughts around my personal stories, professions and tips about how to communicate effective on digital channels

Are You Deciding Between PR and Marketing for Your Business?

Remember, marketing boosts your sales, but PR prevents you from falling into social disapproval. With knowledge of both marketing and PR, you can maintain competitiveness in the business landscape for longer.

After moving to a new country, navigating a second language at work, and embarking on a new career journey…

How to structure your website through organization + Good examples

How to structure a website? 1) Identify your content; 2)Group Similar Content; 3)Conduct Card Sorting

Are you lost in toxic, overwhelming, and conflicting social media content?

In late 2023, I started an Instagram account to boost my professional image as I started a couple of marketing, communications, and web design projects. But after posting regularly for two months, I got frustrated, a bit depressed and stopped.

Uncover how to show empathy to customers on website: Phyll case study

Showing empathy to customers establishes a connection. I examine the website content of the juice brand Phyll, whose website not only boasts a charming aesthetic but also features content that is both simple and on point.

Three types of content on website to persuade audience to engage

Three content types:1. Persuade users by stating instant benefit; 2.Persuade users by creating a scene for the audience to imagine; 3.Persuade users by tapping into users’ inner doubt

How to have a successful career change? Embrace your past

I now recognize the career change journey as more than a shift between skill sets; it's an embrace of the mosaic that results from the fusion of diverse skills and experiences.